About

WE CREATE UNIQUE
SOLUTIONS FOR TOURISM

We are a full-service tourism marketing & public relations agency located in Hannover, Germany.

Trade Marketing

Innovative tourism and destination marketing tailored to the German-speaking market. We connect with key industry players through B2B and B2C campaigns that drive awareness, demand, and long-term growth.

Media & Public Relations

State-of-the-art, creative communication solutions & storytelling. Key travel-oriented media placement and well-established relationships with focus on tourism and lifestyle.

MICE Marketing & Sales

We position convention bureaus, hotels, and conference centers in the German-speaking MICE market through strategic campaigns. Leveraging strong industry contacts, we generate leads, secure international events, and increase visibility through tailored activities, trade shows, and market insights.

Strategic Management & Consulting

Development and implementation of the major goals, measures and trends. Reaching and inspiring of key target groups on the German-speaking tourism market.

Digital & Social Media Marketing

We create and manage holistic campaigns – covering both organic and paid – to build lasting brand awareness and drive measurable sales. Our AI-enhanced approach ensures that every campaign is not only inspiring and engaging, but also sales-focused, fully trackable, and optimized for real business results.

Events, Sales Missions & Roadshow

Concept, planning, and execution of roadshows, sales missions, and events – virtual or in person.

Press Trips & FAM Trips

Full-service organization of trips for media, tour operators, travel agencies, and MICE stakeholders including event agencies, PCOs, and corporates.

Trade & Consumer Shows

Organization and representation at leading trade and consumer shows such as ITB Berlin, IMEX Frankfurt, FESPO Zurich, Ferien-Messe Wien, VUSA Seminars, IPW, Rendez-vous Canada, and Loop Luxury Fair.

Relationship Management & Product Support

Continuous building and maintaining strategic partnerships with tour operators, media, and agencies while supporting product development and growth.

Visual Production & Brochure Fulfillment

Creation of strategic visual online and offline visuals – from websites, presentations, and videos to B2B & B2C brochures and collateral fulfillment.

Reporting & Analysis

Market research, reporting, and trend analysis provide insights to not only deliver current information and state-of-the-art services but also to guide future strategies.

Training & Knowledge Transfer

Workshops, seminars, and training sessions that empower your team and partners with the latest insights, skills, and tools in tourism marketing and MICE sales.

TARGET MARKETS

D-A-CH: GERMANY, AUSTRIA, SWITZERLAND

  • Combined over 100M consumers
  • High purchasing power
  • Nearly 80% Travel intensity* in 2019
    (*% of the population that travels)
  • Average of five weeks of paid vacation
    + 9-14 public holidays p.a.
  • Market volume of over 40B US$
  • Common language: German
  • World champions in travelling

Complex market structure:
Over 10,000 individual small and medium-sized tour operators and specialized tour operators

In addition to our core target markets, we are able to serve the UK & Ireland, France, Belgium, the Netherlands, Luxemburg and Spain through our extended business partner network.

Sarah Harwardt

CEO

Evelyn Narciso

SENIOR PUBLIC RELATIONS MANAGERIN

Katharina Tacke (formerly König)

SENIOR ACCOUNT MANAGER

Christina Sahlmann

TRAVEL TRADE & MARKETING MANAGER

Nora König

SENIOR MANAGER TRAVEL TRADE

Charlotte Schubert

DIRECTOR OF MICE

Jan de Jonge

Digital Strategies & Integration Lead

Angela Teistler

Public Relations Manager

Jan

Accounting

MEET CREATIVE
TEAM WORK

Our team brings creative skills, thoughts and ideas to the table.

000

years tourism experience in total

0000

of cycling per year to ride our bikes to work

000

countries on 6 contintens explored

0

brand new office in the south of Hanover

"Harwardt PR & Marketing’s boutique, tailored approach to client management, PR, social media management and industry outreach has elevated our brand awareness through out-of-the-box ideas and creative promotions. Their devotion to learning about our destination, our goals as their client, and our partners’ goals rise above others."

— UTAH OFFICE OF TOURISM I Rachel Bremer, Tourism Global Markets Director
About
clients

OUR CLIENTS & REFERENCES

clients

LET'S WORK TOGETHER

Office Hannover

Harwardt PR & Marketing
Am Uhrturm 1
30519 Hannover
Germany

hello@harwardt-marketing.com

+49 (0) 157 85 50 39 82

contact-section